I. Information We Collect
YelloYello collects user submitted account information such as name and email address to identify you and send you notifications related to the use of the service. YelloYello also collects user submitted location information such as city, state or zip. YelloYello also collects user submitted photos, reviews, and ratings of local businesses and service providers.
Some information collected is not explicitly submitted by the user; we log your browser-type related information, IP address, requested URL, referring URL, and timestamp.
II. How We Use Your Information
Information such as your full name, profile photo and any personally identifiable information you have included in your reviews may be shown to friends or other users primarily in conjunction with reviews you have contributed. If a person is a friend they can also see your name or email address in their list of friends. In addition, we may sell your reviews to third parties, in which case your first name and last initial and any personally identifiable information you have included in your reviews may be shown to users of such third party web sites.
Your full name and email address may also be used when you send an email notification to a friend (such as in an invitation, or when sharing a review). We may also use your email address to send you updates or news regarding our site, but you may choose not to receive email of this type by accessing the "Account" tab of the web site and updating your notification settings. Additionally, we use your email address to contact you on behalf of your friends (such as when someone sends you a personal message).
Browser-type related information, IP address, requested URL, referring URL, and timestamp data help us diagnose problems with our server, administer YelloYello, and otherwise provide the highest possible level of service to you. In addition, we use this information to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to, or clicked on, their advertising banners.
III. Transfer of Information
We may sell your reviews to third parties. Your first name and last initial, profile photo, any submitted photos of businesses, and any personally identifiable information you have included in your reviews may be transferred to such third parties and displayed on their websites in connection with such third parties’ publication of your reviews.
YelloYello will notify you when information about you may be provided to third parties in ways other than explained above, and you will have the option to prevent such information sharing.
Our website may contain links to third party websites to which we have no affiliation. YelloYello does not share your personal information with those websites and is not responsible for their privacy practices. We suggest you read the privacy polices on these third party websites.
VI. Controlling Your Personal Information
You should be aware that when you voluntarily disclose personally identifiable information (e.g., user name, e-mail address) via reviews, messages, forums, postings, or in other areas of the YelloYello site, that information, along with any substantive information disclosed in your communication, can be collected and correlated and used by third parties and may result in unsolicited messages from other posters or third parties. Such activities are beyond the control of YelloYello. Please do not post any personal information on the YelloYello site or in other areas that you expect to keep private.
As a registered YelloYello user, you can modify your personal information at any time by accessing the "Account" section of the site. Also, upon your request, YelloYello will use commercially reasonable efforts to functionally remove you and your personal information from the site; however, it may be impossible to remove your entry without some residual information being retained by YelloYello. Registered users who wish to close their account should contact firstname.lastname@example.org.
You hereby acknowledge that YelloYello is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.
VIII. Emails and Opt-out
At this time, registered members cannot opt-out of personal messages initiated by friends and users, however they may opt-out of receiving notifications initiated by YelloYello (note: notification settings can be found under the " Account" tab). Unregistered users that do not wish to receive emails may opt-out of receiving any communications by following the instructions contained in all emails.
This website is not directed to children, and YelloYello does not knowingly solicit information from any child under the age of 13. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child (or a parent or guardian) to inform him or her that we must have parental consent before receiving his or her personal information.
X. Terms and Modifications to this Privacy Statement
XI. Contacting the Web Site